Hudson Jeans launching high end denim collection
Hudson jeans, which recently launched a campaign with Georgia May Jagger, is releasing a high end collection for Spring. While it will feature new styles, the namesake will remain the same.“This collection is a true evolution of the Hudson brand, just taken up to a new level, which is why we didn’t name it something new,” said Peter Kim, chief executive officer of Hudson. “This line showcases who we are and shows that we are growing up.”
The new collection will feature slight changes, like a mainstreamed white label. It will also only ship twice a year, as opposed to the 10 of the regular collection. Ben Taverniti, who has been with the firm for 3 years, was in charge of the creative aspect. “This collection has a lot of detail, which is something we can’t do in the core collection,” Taverniti said. “There is no holding back with these jeans.”
The collection will be broken down into four subsections, is broken into four groups: minimalist, resurrection, D.I.Y. and subversion. Each which will feature baggy, skinny and other styles.
The minimalist collection will feature jeans in their “purest state”, including black, white and unwashed denim. They will also feature minimal details and effects, for example, stitching on the leg to create a quilting effect or the darted back on a pair of skinny-leg jeans.
The resurrection collection will feature unique, one-of-a-kind styles, using denim from previous collections. This denim will feature elements from previous pairs, in unexpected ways. For example, featuring the pocket label on the leg.
The D.I.Y collection is military inspired, with exposed zippers, distressed styles, in cargo cuts. The washes will be darker and army colored hues.
The collection will also feature tees and jackets, to complement the jeans. The Hudson collection wholesales for $100 to $450 for jeans and $65 to $85 for tops. It will be appearing at department stores in coming months.
Images and article from WWD.com