YMI Jeans seems to be an interesting denim brand. On their facebook they have a lot of fans and they do fun promos and discounts such as a free jean giveaway every single Wednesday. On their blog they talk about everything fashion and tie in their jeans with all topics. They recently had an exclusive Q & A with Pete Wentz for his clothing line Clandestine Industries.
YMI Jeans has a new denim legging called ‘Extreme by YMI’. It’s very innovative because the fabric and wash is exclusive to YMI. The whole concept of the jean is pretty cool and they state the fit is amazing. You can see the promo video for the leggings below. YMI is doing a whole collection of their denim leggings. Christian Serratos is already a fan of the brand as you can see in the gallery below along with their styles.
Here is some background information on the brand:
Founded in 2000 by fashion entrepreneurs, David Vered, Michael Godigian and Moshe Zaga, YMI rapidly established itself as a leading junior/young contemporary denim house. Today, YMI has evolved into a nationally recognized lifestyle brand producing
the best in junior/young contemporary denim, fashion bottoms and outerwear. The company has continued its brand expansion with licensed products such as fashion tops, dresses and activewear. Numerous other product categories will be added over the next two years. YMI is passionate about every product produced and consumers and retailers alike appreciate the brand because of its commitment to exceptional styling, fit, quality and innovation.
Known for its high price/value relationship, YMI offers an exceptional value for its customers. With its “I Can” corporate culture, the company consistently delivers merchandise that fulfills the fundamental promise of the brand; great product at a great
price. YMI appeals to girls and young women who are youthful, confident, vibrant and fashionable and express themselves through what they wear. With this in mind, the YMI design team creates products that flatter virtually everybody.
They travel to the fashion capitals of the world to ensure that YMI continues to offer the finest fabrics, materials, finishes and style. Inspired by the trends seen on the fashion runways in Paris and Milan to the smallest shops in London, YMI creates some of the most unique junior/young contemporary clothing available.