Advertising Age names 7 For All Mankind one of the top ten products of the decade


As the decade comes to a close, the lists are beginning to grow! The “top ten” lists are a springing up everywhere.

Advertising Age magazine released their list of the top 10 new products of the decade. One of designer denim’s most popular brands, 7 For All Mankind, came in at #10. The magazine stated” With the launch of 7 For All Mankind in 2000, premium denim was introduced to the American market and shopping for jeans would never be the same again. By 2007, annual revenues were estimated at $300 million, and the brand was acquired by VF Corp., who has said it expects to see sales of the brand grow 15% annually.” The brand really helped develop the premium denim market.

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