Mardou&Dean Jeans & Spring 2010 Look Book

UPDATE: I wanted to include how gorgeous Mardou&Dean Jeans actually are. I tried a pair today and they are fantastic, I never expected (for a not so well named brand) that they would be of as great quality as they are. The denim is lovely, the fit is very very good, I love the fit, the pockets are in the right place for a flattering fit on the butt, the wash is beautiful, I love all of the little details including the little silver metal tag that is attached to the belt loop, the way the button fly goes off to one angle and the fact that they are very well presented and come in their own dark blue satin bag. I definitely recommend the brand for someone who is looking to try new jeans! For reference I own the women’s skinny jeans in Stone wash which are pictured below.

The brand name Mardou&Dean is inspired by the novels written by Beatnik author Jack Kerouac. Mardou&Dean is a Oslo based denim label making jeans for both men and women. Some of the styles in their look book are really hot! I have fallen in love with quite a few pairs.

Mardou&Dean showed its first collection of denim in the autumn of 2007 consisting of one model for men and one for women. There were in total a hundred pairs produced in a small town in Italy. Today the brand has expanded into more than ten models for women and an equal number for men. The jeans are still produced in the same little town in Italy as the first hundred, employing high quality denim throughout the line either from Italy or Japan.

The denim line is divided between two lines, the more classic styles and the more avant-garde ones, this allowing the brand to be both timeless and fashionable at the same time. Overall the jeans are developed with care down to each and every detail. The jeans pay close attention to a very original wide and slightly open fly, the position of the brand label, the engraved buttons and rivets made in Italy, and the placement of the back pockets which they promise will give everyone a perfect bottom! Celebs like Brandy and Byrdie Bell are already fans of the brand.

Mardou&Dean is constantly aiming to express and develop itself by collaboration with other creatives, and at the same time help young talents to be seen. It could be through photography, art, music etc, please see their websites for a better understanding.

The brand is currently retailing in Norway, Finland, Italy and the US.

Click this post and check out the gallery for lots and lots of images of their jeans.