History of Denim Brands: Black Orchid
Known for his innovative designs and creating the great success of J and Company jeans, reputable designer Julien Jarmoune has taken his life-long passion and talent to new heights. After extensive research of an industry dense with ostentatious designs, he realized there was something missing in the denim market: an elegant “basic” jean. Through combining his knowledge, design capabilities, and sheer determination, Black Orchid was born as a classic line appealing to women of all ages.
The “unicorn” of the orchid family – the Black Orchid – is the rarest and most desired and often believed to hold unique powers. Black Orchid denim is derived from the same concept of rarity and beauty found in something so basic and affordable. The classic white tee of the denim industry, Black Orchid is ideal for the woman who wants to feel effortlessly sophisticated and fashionable – without breaking the bank. From this simple notion, jeans with attention to detail, comfort in fabric and fit for all shapes and sizes were created. Black Orchid is the rare flower that will become a staple in every wardrobe. Julien’s designs have been admired and requested by hundreds of celebrities over the last seven years. Names such as Cameron Diaz, Eva Longoria Parker, Paris Hilton, and Fergie are longtime fans of his work at J and Company and this high regard will undoubtedly span across to the future of Black Orchid. Within the first week of launching in March 2008, the brand signed on with renowned accounts like Henri Bendel, E Street Denim, Havana Jeans, National Jeans and Blue Genes!
Article information from www.blackorchid.us