DKNY Jeans launches Capsule Collection for St. Jude’s Hospital
DKNY recently partnered with HSN to launch a capsule collection. The collection will be available through HSN and HSN.com, and was inspired by the St. Jude’s Hospital Thanks and Giving campaign.
The campaign is a holiday fundraising and awareness program which encourages consumers to “give thanks for the healthy kids in your lives and to give to those who are not.” Funds raised from the Thanks and Giving program benefit St. Jude Children’s Research Hospital.
The capsule collection will feature tees, scarves, track suits and jeans. This collection features brand sensibilities of both DKNY JEANS and St. Jude’s by fusing iconic elements of New York and key St. Jude heritage words, HOPE, BELIEVE and DREAM. Price points for the line range between $29 and $79, making each piece an affordable. This capsule also marks the first DKNY JEANS product available in woman’s sizes, with ranges from XS to 3X and size 2 to 24W.
Visit the HSN website to view the entire collection.
You can read more about St. Jude’s here.
Article from PRnewswire.com