October, 2009

Artist Shepard Fairey, who created the infamous President Obama Hope poster, is teaming up with Levi’s. The artist has been commissioned, in conjunction with his clothing line, Obey clothing, to create limited edition jeans as well as graphic posters for Levi’s. The collection will feature distressing and other details inspired by Fairey’s own collection of Levi’s. The Obey and Levi’s capsule collection will be launched today, October 29th. The line, priced from $35-148 will be available exclusively at Levi’s stores and some pieces online at Obeyclothing.com.

The line will feature over-dyed black skinny jeans with “Obey” patches,  514 Slim jeans, the jeans that Shepard Fairey wears, but modernized and featuring Obey patches, two denim jackets, flannel shirts and tees.

In addition, Fairey will debut 4 unique street art style posters outside the New York City Times Square Levi’s store. These posters will be available as a free gift with purchase at the Times Square and Soho stores, Union Square in San Francisco, Santa Monica and Chicago.

This collection will be a reflection of both Fairey’s personal style and his art,  “I’ve always felt that keeping my art bold, simple and refined was a  way to cut through the clutter, and it’s a formula that Levi’s has been using for decades that keeps them accessible and populist yet stylish and relevant,” said Shepard Fairey.  “The posters I created for Levi’s are returns to the roots of my style: one side with an industrial propaganda poster feel that connects with the heritage of Levi’s as a brand for workers, and the reverse side reflecting my other biggest influence, punk rock, and the connection of Levi’s to punk and rock in general.”

Article from Reuters.com