Evisu to reimage and relaunch!

One of the original premium denim lines, Evisu which launched in 1991, is revamping. Evisu paved the way for many current designer jeans, frequently having waiting lists for the limited supply and setting the standard for premium denim. The line will debut both Men’s and Women’s styles, which will feature elements from the brand’s roots. The collection will launch November 9th at Barney’s and then in January at Fred Segal. No two pairs of jeans from the collection will be alike. The collection will be divided into three categories, Evisu Genes, retailing for $150-$198, Evisu, from $198-$265 and Private Stock, which will retail for $600-$700. The high price tag will buy you Replica Quality, one-of-a-kind pieces, with hand painted back logos and unique details (like lighter burn marks!)

Images and article from Sojones.com