New Brands: Puma releases premium denim line

The shoes you love now has jeans you’ll love!

PUMA, the sportslifestyle brand debuts a new denim range for Autumn Winter 09. PUMA has created a versatile new jean for male and female of today who is fashion conscious and trendy. PUMA denim is especially designed with the PUMA customer in mind. All styles feature PUMA’s unique sportslifestyle approach. PUMA denims can easily be paired with any outfit – a perfect choice for either casual or more formal occasions. With a variety of color offerings, a closer body fit, and a fashionably detailed construction, PUMA denim collection is a staple style for everyone’s wardrobe.

PUMA denim for women is available in Rigid, Dark Indigo and Black finish and wash. While rigid denim is the basic denim fabric whish is washed once it has been made into a jean so that shrinkage is accounted for in the final size. The washed process also makes sure that there is no crocking so that the blue color does not rub off onto things it touches. Its ready to wear and the wash gives a clean authentic vintage feel and is the smartest looking of all the washes. The dark indigo jeans for women are slightly washed and the denim has a worn in effect. PUMA’S black denim for women is as black as denim can get and is a must have in every woman’s denim wardrobe. The dark black denim has a rinsed finish and the black color will fade with every wash & wear turning it into a stylish gray.

The PUMA denim style is more body conscious making it both stylish and universally acceptable for all body types. For men, the shades are even more stylish. Available in Washed Indigo, Tin Indigo and Black, several new features make it more unique. The washed indigo denim uses long cycle wash and the hand finish on upper leg and back makes the style look individual and classy. You will definitely want to own PUMA tin indigo as it has eye-catching details like clipping and mending details, pocket entries and front fly. Its sand blasting details give an ultimate used look. The tin effect comes through a spray finish treatment which makes the denim look old and sun bleached. The color inside pockets and front fly make it appear darker. PUMA’S black denim for men is same as that of women in terms of wash. It’s as black as denim can get and has a rinsed finish. The black color will fade with every wash & wear turning it into a stylish grey.

With a variety of color offerings, a closer body fit, and a fashionably vintage detailing, PUMA denim is a staple style for everyone’s wardrobe. What is your opinion on PUMA denim?

Images and press release from:

http://www.fibre2fashion.com/news/fashion-news/newsdetails.aspx?news_id=76958