J Brand launches new Duarte capsule collection
J Brand seems to be everywhere these days and now is making its way to LA. The brand has teamed with LA designer, Henry Duarte to release a capsule collection. The collection will feature three low rise skinny styles, that were based off of David Bowie’s Ziggy Stardust.
Similar to the TopShop and Hussein Chalayan campaigns, co-founder Jeff Rudes expresses these collaborations are an effort to keep the customer intrigued. He stated, “Knowing we wanted to do a rocker and biker chic story for early spring, we thought Henry would be a natural. It’s also a chance to bring some new customers into the fold because he has such a following”
In addition, Duarte elaborated that he wanted to “combine my signature details with the simplicity that J Brand is known for, while keeping the jeans wearable and affordable,”
The line will feature three styles, the Raygun style, in indigo with a shiny spray tint wash, features exposed zippers with custom pulls and seaming and topstitching with a Space Age feel. The Ziggy has handmade hardware, zipper accents and a soft black wash. The Suffragette is a take on Duarte’s signature lace-up front jeans with a pigment rub wash.
Prices will begin at $250 a pair and will initially be sold at Coterie in NYC but hit more mainstream U.S. stores like Bergdorf Goodman and Barney’s in December. They should be available worldwide early next year.
Images and article from WWD.com