History of Denim Brands: Dylan George


From his relatively austere upbringings at the center of premium denim and lifestyle brands in Los Angeles, Danny Guez has become one of the most influential forces in the world of chic denim and premium branded lifestyle fashion. As the mastermind behind some of today’s most popular brands, Guez’s inspirational vision has fused the worlds of fashion, media and entertainment into a market superpower.

Stemming from a long line of denim connoisseurs and fashion royalty, Danny followed his bloodlines and launched the groundbreaking People’s Liberation collection in November 2004. People’s Liberation is coveted by high end celebrity clientele, tastemakers and the most influential fashion and media personnel. By synthesizing classic lines with leading edge fashion fused with an edgy au courant style, the collection continues to garner world wide acclaim from retailers, fashion editors, and consumers seeking the ultimate premium lifestyle brand.

Despite the unparalleled success of the People’s Liberation collection, Danny’s tireless passion to drive fashion to the ultimate pinnacle and beyond, would not let him rest. From Danny’s incomparable vision came a partnership with business partners and childhood friends Justin Timberlake and Trace Ayala to create the William Rast brand, once again unveiling to the world his unrivaled creative brand building prowess.

In yet another stunning example of Guez’s unceasing ambition to fuse the worlds of fashion, media, and entertainment, he partnered with rock & roll icon Tommy Lee to create a limited collection of specialty pieces emblazoned with Tommy’s signature tattoos. The special collection pieces entitled, Tommy Lee for People’s Liberation, signify the edgy rocker’s appreciation for premium fashion and Danny’s unrivaled vision to deliver style without equal.

Previously, Danny Guez worked for Azteca Productions developing private label denim products for brands J. Crew , Pacific Sunwear, and American Eagle as well as William Rast and People’s Liberation.

Guez’s latest endeavor which launched in December 2008 is Dylan George, the highly anticipated lifestyle brand for both men and women. Dylan George establishes a new standard of apparel by marrying exquisite fabrics and handcrafted finishes with innovative, fashion-forward designs and an ultra-flattering fit. The line reflects the refined yet casual elegance of the new jet set exemplified by the exclusive Los Angeles scene where the brand is based.

As CEO and Creative Director for Dylan George, Guez states, “Dylan George allows my freedom and creativity to come together, blending my passion for art and respect for commerce. This is a lifestyle brand that draws its essence from Europe, but is clearly stamped in California.”

What sets Dylan George apart from the hundreds of other denim brands in today’s market is the authentic washes. Anyone can make a pair of jeans that “looks good” but “feeling good” is the key. Using Italian fabric and a European fit, Dylan George has created authentic washes for a price consumers can afford. Every pair fits to perfection and with the wide range of washes, there is a pair for every occasion – from casual to upscale.

Guez uses Los Angeles as the inspiration behind the relaxed-chic, yet free and sexy style of the Dylan George line. The collection has become a staple in the closets of Hollywood stars such as Alessandra Ambrosio, Anne Hathaway, Ashley Tisdale, Cameron Diaz, Christina Aguilera, Eva Mendes, Eva Longoria, Jennifer Lopez, Jessica Alba, Kate Beckinsale, Lindsay Lohan, Nicole Richie and Vanessa Hudgens.

So what’s next from the tireless visionary Danny Guez? No one knows. But one thing is for sure, it is certain to be another statement of inimitable premium fashion.