Gap launches a concept store

After it’s founding almost 40 years ago, Gap still remains an iconic brand. To celebrate its history, the brand is launching a concept Gap1969 concept store on Carnaby street.

In true Gap style, the store will be open for 19 days and 69 hours. The three story store will feature strictly limited washes and styles, 69 of each, that will be numbered and stamped.

The store will also feature designs from Ed Hardy, Albertus Swanepoel and photographer Garance Dore, who will host the debut of Pharell William’s collection.

Music has always been an integral part of Gap’s history, and the concept store will be no different. Many different breakthrough artists will be playing but opening day will kick off with VV Brown followed by Taio Cruz.

On opening day you will be able to purchase limited edition, Gap (PRODUCT)^REDTM jeans in your favorite wash for £19.69 and half of the profits will go directly to the Global fund to eliminate AIDS in Africa.

You can find out more info at www.gap1969.com.