Celebs in Denim: Liv Tyler in PRVCY

Liv Tyler is the latest star to show her devotion to breast cancer awareness by wearing PRVCY Premium ‘I Support’ Marie London Skinny jeans, while running some errands in LA. Not only do the jeans look and feel great, they are one fashion statement that celebrities can truly feel good about wearing.

365 days a year, PRVCY Premium donates a percentage of their profits to funding breast cancer research and providing free mammograms to women nationwide. Sparked from the encouragement of the owner’s mother before she lost her battle with Breast Cancer, PRVCY was founded with the sole mission to increase awareness. In honor of her mother Jean Marie and Breast Cancer Awareness Month, PRVCY Premium has created the special-edition ‘I Support’ Jean Marie London skinny. The soft pink woven ‘I Support’ label sewn into the inside zipper and the subtle pink accents act as a call to action – encouraging women to spread and support Breast Cancer Awareness. During the months of September and October, 25% of each ‘I Support’ Jean Marie London skinny will be donated to Breast Cancer Awareness organizations.

Images courtesy of celebutopia.net