Karmel & Alden premium denim have released their new fall 09 collection. The Los Angeles-based Karmel & Alden’s new collection ticks all the boxes for current fashion trends. This season sees updates on classics, such as the celebrity favorite, ÔÇÿVirginia’ style, as well as the introduction of more directional styles which are right up there with fashion’s continuing obsession with denim cool. In keeping with this idea, Karmel & Alden traveled to the capital of street style, London, to shoot its latest lookbook and PR imagery, bringing together the best of British cool and L.A.’s laidback style. Referencing English artist, David Hockney’s photocollage work (specifically Pearblossom Highway #2) and Karmel & Alden’s L.A. roots, the result is a vintage-inspired shoot by fashion photographer, Julia Kennedy and art di- rected by Lucy Spink. Key looks include a new, super-fitted denim legging style available in deep navy blue and pale blue. The ÔÇÿBrooke’ jean has a white lightning wash and is a sure-fire bestseller, along with the lightweight ÔÇÿGabrielle’ skinny jean in a pale blue, tie-dye wash. Everyone’s favourite boyfriend jean, the ÔÇÿCaitlin’, is now available in a washed down, destructed finish and this season look out for the ÔÇÿScarlett’ boyfriend short! For a more retro look, the ÔÇÿMonica’ has the ideal-sized flare in lightweight, butter-soft denim- perfect with a pair of platforms to complete the 70s look. Other styles include the best-selling ÔÇÿVirginia’, available in various washes and the straight-leg ÔÇÿBridget’ jean in deep indigo blue. Founded in 2006, Karmel & Alden is dedicated to continuing the American love of denim which has existed since the fabric was first introduced to the USA in the mid-19th century. Karmel & Alden quickly established itself as a premium denim label whose collections pay homage to the vintage denim styles and washes that have been worn by all sectors of American society- from the gold miners of the 1860s and the farm workers and cowboys of the early 20th century American West, to the teenage greasers and rockabillies of the 1950s and hippies of the 1960s. Designed and manufactured entirely in Los Angeles, Karmel & Alden uses only the best fabrics to achieve what has become a denim line known for its perfect fit, excellent styling, unparalleled workmanship and attention to detail, culminating in an impeccable end product. Karmel & Alden is stocked in over 90 independent and online stores across the USA and is worn by celebrities such as Jessica Alba, Audrina Partridge, Brody Jenner and Robert Knepper.