7 For All Mankind cofounder starts new brand

The denim genius, Michael Glasser, of 7FAM, Citizens and Rich and Skinny joined forces with Cookie Johnson to create a premium denim line for curvier women. As Johnson explained, she wanted to create a line for women with bodies like hers, that were “fitting but curvy”. The desire to create the line came from Johnson’s inability to find jeans that fit her properly. Johnson explains, “I couldn’t find jeans to fit my body type,” she explains. “It frustrated me to try on every pair in the store and leave with nothing.”

Johnson realized that her struggle was one that many faced, so instead of waiting to find the right pair, she took it upon herself to create them herself. Cookie Johnson jeans come in bootcut, skinny, straight leg and boyfriend styles, only with a little extra room in the butt and thighs to accommodate curves.

Cookie Johnson jeans will be available in sizes 24-38, in a variety of washes. Priced between $145-198 and will be available at Nordstrom this summer, Bloomingdales and other department stores in September.

2 Comments

  1. ugh! why is “curvy” always code for plus size? i am not plus size but have a very curvy figure (or, in real words, a big butt), and it’s tough to find jeans that fit well — i only need ao many pairs of bootcuts! yes, i have the appropriate Joe’s Jeans, but some more choices would be nice.

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