The new Lou Lou Tulip jean by Paige Premium

This trend won’t wilt with the rest of them. The secret is out… Paige Premium Denim has finally unveiled The Lou Lou Ankle Flare – the product of months of hard work and secrecy. Three parts skinny jean and one part flare, the Lou Lou is one tall drink of water. On August 1st, 2009 the Lou Lou will debut exclusively at Los Angeles’ famed Ron Herman boutique, known for offering the latest and greatest in contemporary pieces.

“Denim trends are constantly evolving” says designer Paige Adams-Geller. “Our mission is to create new classics and the Lou Lou jean is a true original that fits.”

Nicknamed the tulip for its upside down take on the iconic flower, the Lou Lou is a classic rise, five pocket jean with a kick. The leg is ultra fitted all the way down through the calf like a skinny, elongating the form and slimming the hips. But rather than tapering in the Lou Lou flares just before the ankle to balance the frame.

“The Lou Lou Tulip Jean has made the boot cut feel contemporary again” says Ron Herman denim buyer Brian Kaneda. “It’s a timely update of a classic silhouette and we are thrilled to be launching alongside the team at Paige Premium Denim.”

Available in four washes from the ultra light Coast to the vintage inspired Sardinia this jean is sure to be a blooming success.