July 2009

Hudson Jeans goes Rock and Roll

Hudson jeans has adopted some rock and roll to their brand. The fall campaign will feature Georgia May Jagger (Mick Jagger’s daughter). The LA based brand recently received $30 million dollar investment earlier this year. With this investment, the brand is revamping their advertising campaign and looking to possibly open a retail store. Advertising executive,

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Denim continues to go Green!

While many denim companies have been shifting to utilizing organic cotton and fair trade practices, it appears that these practices may not be as environmentally friendly as once thought. Manufacturing denim draws on water, electric resources, while using harsh chemicals for dyes and treatments. It wasn’t until Levi’s examined their production process, which revealed that

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