New Denim line by Alanis Morisette and Woody Harrelson

She’s known for having “One hand in her pocket” and he’s known for his environmental awareness, so it only seems natural that Alanis Morisette and Woody Harrelson start an eco-friendly denim line. Their line, Reco jeans, is made from recycled denim (the highest percentage of recycled denim). The goal of the collection is to create jeans that are fashionable but reduce waste and impact on the planet. The amount of waste from creating the jeans has been reduced by 60%, and decreased the need for fresh cotton. This new, unique fabric is already winning raves from the Hong Kong Green council and is currently being studied by The Hong Kong Polytechnic institute. Apart from its positive influence on the environment, it also offers a wide variety of styles, from classic styles to more modern silhouettes.

Images from nylon.com and article from Fibre2fashion.com