DenimBlog was lucky enough to get an interview with Daniella the president and founder of the new brand RECESSION DENIM. Keep reading!
DenimBlog: What inspired you the most when creating your brand?
The economy and my girlfriends who were foregoing well tailored, great fitting jeans for lesser quality, inexpensive jeans. Everyone wanted to splurge more on the accessories, blouse and leather jackets. So I figured why not create quality jeans that are just as cool, comfortable and have a great fit and offer them at a reasonable price.
DenimBlog: What has been your favorite memory/experience since RECESSION DENIM was founded?
Printing colored back tag labels onto FABRIC through an HP printer while I was living in Geneva, Switzerland because I did not have access to anything related to garment construction as Geneva is a town run by banks not artists nor fashion designers. I was living there at one point during the development process of the line.
DenimBlog: Do you have a favorite cut you have designed?
Yes, the gypsy collection. It is super lightweight denim dresses, skirts and baggy pants. Not boyfriend, but baggy.
DenimBlog: How many pairs of jeans do you own?
DenimBlog: What cut has been the most popular overall?
Not sure, so far we are selling FALL collection, which is basics and emphasize classic, clean cut jeans that have great fit and are super comfortable. All have been selling well. However, the 2nd and 3rd collections will be a lot more detailed and diverse. We develop jeans with everyone in mind, so I think each pair will speak to someoneÔÇª I will keep you posted though
DenimBlog: Are there any new trends coming out next season that we should be keeping an eye out for?
Yes, yes. The Gypsy is cool. The Motorcycle jeans are cool. Ummmm, our Horse Back + Boogie Night jean are neat, completely off the beaten path.
DenimBlog: The boyfriend jeans trend has been a huge hit this season, will we be seeing anymore of this trend from you?
DenimBlog: We all love denim, but what is it that makes denim so important to you?
It is essential and part of my every day life. I go to meetings in my denimÔÇª
DenimBlog: Can you tell us a bit more about your brand?
It’s all about premium denim, some that are super trendy yet all that are designed in a classic way so their lifeline wont run out – if you know what I mean. Most of all, that we offer all this at an affordable price point. So you can go shopping at say an — Intermix or Bloomingdales, and having saved your money buying RECESSION DENIM you can use the rest of the money (that you would ordinarily pay for buying premium denim) on a super sexy blouse or a bohemian dress. This brand came about from a shopper’s perspective looking at her friends and wanting to help outÔÇª
DenimBlog: What makes your brand so different from the others out there?
It’s mine, and I am different than everyone else out there. As time will progress this will be very obvious.