Prima Jeans is a new jeans company founded by a professional with many years of experience in denim industry. They have lunched a line with a different process other than what normally is utilized with today’s jeans that make this line a clean sophisticated collection with a focus on contemporary fit.
Their washing process preserves the integrity of the denim fabric and its indigo and makes these garments last for many years with their original look.
You can take a look at primajeans.com for more information on the new brand.
I have to say, with all these new brands coming out, I quite like this brand, I love clean looking, slim fitting jeans.