Levi’s returns to its roots

Levi’s has been one the most trusted names in denim and has been around for nearly a century. This fall, Levi’s has chosen to celebrate one of its most trusted partnerships, one that has been fundamental for the growth of the brand, by launching the XX 501 Cone collection. In 1915, Cone became the fabric supplier for Levi’s 501 and continues into present day. The idea behind the collection was staying true to the fabric, which would appeal to the fit which made Levi’s so famous.

The collection will feature lightweight fabric that was specially developed for Levi’s. It will also feature the “Homer” style, which was a fit from 1915, which was named for the original owner. The jeans will also feature exposed rivets, cinched back, two pockets, suspender buttons, leather horse patch. Purchase a pair and you’ll also receive a celebratory shoulder bag.

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