Diesel have introduced a brand new Denim Laser. When you purchase your new jeans you can choose to pay just $10 more to have your name and any date etched into the waistband of your new jeans. I think this is pretty cool if you want to personalize your jeans like this. What do you think about it? Will you laser-etch your name and a date into your new jeans when you pop down to Diesel at 5th Avenue?