Nudie are holding a great competition – Wear and Tear! How it works is everyone who buys a pair of dry denim can sign up on the Nudie web site and for 6 months, starting July 1st, you can upload images of your jeans as you brake them in. At the end of the 6 months Nudie will then pick the best pair of worn in jeans and that person wins a $600 Nudie credit. Also you can visit the website and see all the different people posting their photos of their jeans wearing in. Sounds very good to me! For those of you who love raw denim, what are you waiting for!