The Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007, was launched by long-time denim guru Ruben Dario Campos, an industry leader in quality and innovative jean manufacturing with over 18 years of Denim sales and design experience.
After many years at the helm of sales for Italian Denim Brand Parasuco Jeans with his partner and legendary Salesman Steven Kohn of Power Sales, Ruben decided to venture out on his own. A decision that would decidedly change his life for the better, and put him well on his way to learning how to design a jean from scratch to each detailed finishing touch. This new option presented itself in an alliance with the RP55 Group in 1999, where he was able to successfully launch a new brand called Azzure Denim, a brand that would become synonymous in the industry with great washes and a perfect fit. After almost a decade of success Ruben once again felt the need for change , and renewed his focus on his first love, Denim.
Once again but now completely on his own as design director/founder, Ruben with his 18 years of denim experience, was now in a position to truly express himself and fill the market with something he felt had been missing. Rivet De Cru which means Vintage Rivet in French, carries Ruben’s initials. This, he knew one day would happen; a brand that finally holds his seal of approval. From intricate washes, destroy accents, carefully positioned handbrush areas and creases, he was now designing the jeans that would leave a timeless denim impression in your closet.
With a keen eye for Denim Laundry and sewing details, Rivet De Cru treat their jeans like paintings using denim as their canvas, the fit as their brushes , and the premium lifestyle as their inspiration. With striking washes and fresh new products every month, Ruben has been able to sell to an international market and some of the leading boutiques in the United States.
Combining a love for Americana West and Premium European Fashions, Rivet De Cru’s look and feel remains unique and separates it from the rest. The signature “ RV ” back pockets and 120 different ways of execution are also other factors in its efforts to remain timeless.
Rivet De Cru jeans are currently being sold from the beaches of L.A. & Miami, to the streets of England & New York, and in the walls of Harvey Nichols Dubai. Rivet De Cru offer you great jeans with a great fit for a much lower price than other premium denim.