Yet another celebrity and singer is moving onto the denim fashion scene. None other than country star Toby Keith, famous for his head to toe denim looks and country swagger, is now also the name and face behind a new line of menswear–that will most likely retail at a lower price point–somewhere from $20 to $60.
The line, which will feature not only jeans and other denim pieces (jackets and button downs too), will also include t-shirts, polo shirts, baseball hats and even leather wrist straps and bandanas for the men out there who really want to channel that down home look. The line, appropriately named “TK Steelman”, will debut on February 18th at Keith’s Vegas restaurant “I Love This Bar & Grill” (after his song of course) located in the famous Harrah’s.
Sorry guys, no pics for now…but, I bet if you close your eyes and conjure up an image of TK himself, you’ll pretty accurately be able to imagine what men ages 24-55 are going to be buying at Target, Wal-Mart and even Macy’s when they pick up some of the new TK Steelman line starting in March.