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LOIS Jeans Lookbook

In the decade of the 50′s two brothers from Valencia, Spain, started a clothing business. LOIS jeans began in Spain at the beginning of the 60′s when three young men, ”the Saez Merino brothers”, opened a cloth mill. They produced denim only to cater working class population. In 1962 LOIS was born as a denim jeans label. LOIS became the European equivalent of Levi’s jeans.
Has anyone out there heard of this line or maybe even own the line? Curious…

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I like. Not all of it… but the black jacket with the bright blue pants… and another couple around it made me “believe”
just bought one a few days ago for only 10 euros (they’re on sale). the good thing is that it’s a raw denim, let’s see how it holds up in the next 6 months without wash
Bayu, WHERE? On line? I want some!! I wanna try a pair of raw jeans. You know turn colors for the love of making my own creases! LOL
I bought them in Spain.
Lois isn’t exactly a well known brand so if you’re planning to get one of Lois raw denim then good luck finding one Jessie.
I didn’t even noticed when I bought them that its a raw denim. I bought them simply because I’m not really into pre-washed or pre-distressed denim. The paper tag didn’t say anything except that the color will bleed.
It’s super dark blue, stiff, and recently I noticed that the indigo dye bleed on my plain white t-shirt (haven’t wash my jeans at all). So I guess it’s my luck finding one cheap raw denim.
A tip: if you plan to buy a raw denim, make sure that you rub it with a piece of paper. Since the denim isn’t pre-washed the dye tend to bleed on the paper.
Are you sure you’re into the raw jeans “washing technique?”. some people might consider that as umm…..having undesirable smell. LOL