Denim Blues: Saks Fifth Avenue drops dVb
While celebrities frequently find themselves at the center of controversy, it seems their clothing labels do too. dVb, Victoria Beckham’s luxury denim line has been dropped from Saks Fifth Avenue. Although there still seem to be dVb jeans on Sak’s website, apparently Saks has decided not to re-order any more dVb denim and the shelves are being cleared of it. Rumor has it that this drop is the result of discourse between Bergdorf’s and Saks. Victoria has debuted her new, and very well received dress line exclusively with Bergdorf’s instead of Saks, who premiered her denim line.
However, there might be a different culprit. One rumor is that “While the arrival of the Beckham jeans at Saks was heralded with a media fanfare it did not translate into sales because “nobody wanted to buy $300 jeans from someone who is not a trained designer.”
What do you think about celebrity designers? Talent or just a label on an overpriced garment?