Gridlock Denim: Interchangable Back Pockets
Most of us who are obsessed with designer denim can spot a pair of jeans from a mile away simply based on the back pockets. They give a denim brand its identity – even J Brand who’s back pockets are very plain, are identifiable if you know what to look for.
Jessie did a post awhile back about an interchangeable back pocket kids jeans. Well now there is something similar for more grown up ladies from a new brand called Gridlock. Gridlock Denim believes the next big thing in denim is going to be the ability to change your back pockets. In addition to their full line of denim, the company offers an array of interchangeable pockets to zipper or snap onto one’s jeans. Each pair comes with two extra back pockets and they will run $180-$200 a pair. Also if you want additional back pockets, those will run you $17 to $20 each. Some of the designs include animal prints, chakra symbols and horoscope signs. This brand seems to break the “back pocket” mold of having brand identity. Do you think they will be a hit?