James Jeans Eco Event

Used to be, the best way to give your spanking-new jeans some character was to klutz out and hope for an artful snag or two. James Jeans, however, has concocted a more genteel solution: Last night, the brand fêted its new capsule collection of organic, eco-friendly jeans by inviting partygoers to take home a pair customized with rips and tears.

Emmanuelle Chriqui hosted the James Jeans Eco Event in which guests create their dream jeans, selecting one of three styles, specifying wash and hardware, and sketching in their damage requests on an order form.

Source: Style

I destroyed my very own James Jeans earlier this summer.

Looks like I’m prepared for next springs fashions already!

Check more pics from the event after the jump!


  1. Can I request Emmanuelle Chriqui to “custom distress” my jeans while I’m in them, if yo know what I mean.