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James Jeans Eco Event

11.04.2008 Posted in Celebrity Pictures in Designer Jeans, distressed denim by Jessie
« Celebs in Denim: Haylie Duff in True Religion jeans
Celebs in Denim: Christina Ricci in AG jeans (again) »

creative director seun lim James Jeans Eco Event

Used to be, the best way to give your spanking-new jeans some character was to klutz out and hope for an artful snag or two. James Jeans, however, has concocted a more genteel solution: Last night, the brand fêted its new capsule collection of organic, eco-friendly jeans by inviting partygoers to take home a pair customized with rips and tears.

Emmanuelle Chriqui hosted the James Jeans Eco Event in which guests create their dream jeans, selecting one of three styles, specifying wash and hardware, and sketching in their damage requests on an order form.

Source: Style

 

I destroyed my very own James Jeans earlier this summer. 

Looks like I’m prepared for next springs fashions already! 

Check more pics from the event after the jump!

  • Read comments about James Jeans created by members of the DenimBlog community

a general view seen inside at the james jeans eco event1 James Jeans Eco Event

a general view seen inside at the james jeans eco event3 James Jeans Eco Event

denimblog james jeans eco launch 1 James Jeans Eco Event

a gift bag and its contents James Jeans Eco Event

denimblog james jeans eco launch 2 James Jeans Eco Event

denimblog james jeans eco launch 33 James Jeans Eco Event

denimblog james jeans eco launch James Jeans Eco Event

a general view seen inside at the james jeans eco event2 James Jeans Eco Event

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Comments

4 Responses to “James Jeans Eco Event”

  1. Dave says:
    November 4, 2008 at 6:08 pm

    classy

  2. mgoose says:
    November 4, 2008 at 7:27 pm

    Can I request Emmanuelle Chriqui to “custom distress” my jeans while I’m in them, if yo know what I mean.

  3. Tequila says:
    November 4, 2008 at 9:50 pm

    Oh gooddddd. Sloan is SO FINE. She’s damn near flawless.

  4. Jessie says:
    November 4, 2008 at 10:41 pm

    I gotta say I LOOOOOVE both of the embossed bags. The gift bags and the zipper bags. Very Classy event.

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