Country music superstar Taylor Swift has been announced as the new face of L.E.I. brand jeans. The 18-year-old singer-songwriter will be the face of the L.e.i. Back-to-School 2008 print, mobile and online advertising campaign, to be called “This is L.E.I. Country.” The campaign will feature Ms. Swift surrounded by an assortment of L.E.I. denim jeans and tops. L.E.I. (life. energy. intelligence.), the brand for juniors, junior plus and girls, is now available exclusively at Wal-Mart stores nationwide for Back-to-School, and in Canada in the fourth quarter of 2008.
I’ve never been a huge fan of L.E.I. when I’ve seen it in stores, but it looks cute on Taylor! I like the shorts!