Taylor Swift is the new face of L.E.I. brand jeans

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Country music superstar Taylor Swift has been announced as the new face of L.E.I. brand jeans. The 18-year-old singer-songwriter will be the face of the L.e.i. Back-to-School 2008 print, mobile and online advertising campaign, to be called “This is L.E.I. Country.” The campaign will feature Ms. Swift surrounded by an assortment of L.E.I. denim jeans and tops. L.E.I. (life. energy. intelligence.), the brand for juniors, junior plus and girls, is now available exclusively at Wal-Mart stores nationwide for Back-to-School, and in Canada in the fourth quarter of 2008.

I’ve never been a huge fan of L.E.I. when I’ve seen it in stores, but it looks cute on Taylor! I like the shorts!

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8 Comments

  1. I am a big fan of yours. In June i am going to one of your concerts. It’s going to be so fun!

  2. hi taylor swift i am your biggest fan, iam an18 years old girl and love all your songs and my favourite are mine and you belong with me. I request you to come to India please there are lot of fans of urs here, plz do come i want to meet u