Rachel Bilson launches her DKNY Edie Rose collection in Miami


Rachel Bilson launched her much anticipated Edie Rose for DKNY collection, which is a juniorswear line said to include jeans, tops, jackets and more. Ms. Bilson, however, instead of wearing her own jeans from her collection, opted for a pair of AG Adriano Goldschmied skinny jeans. We are starting to wonder if the jeans in this line are really horrid, why else is she never seen in them?! Let’s hope the models are at least wearing the Edie Rose jeans!


Isn’t the point of having a celebrity endorse your product or “co-design” that they be seen it in constantly, and yet, Rachel is always seen in other premium denim brands, never in Edie Rose or DKNY jeans. Hmmm….

Images via WireImage.com


  1. Rachel must not be very bright and her handlers are probably not too sharp either. Even Paris Hilton wears her own crap when she appears at junkets to promote it.

    I still love the yellow Sretsis ripoff dress though!

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