On Saturday, October 11 2008, at 6pm in Tokyo, Diesel will unleash the biggest party in its history. It’s Diesel’s Dirty Thirty! The massive celebration will take place on the same day, from Japan to New York City. On the way it will stop in Beijing, Dubai, Tel Aviv, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo. The race across the globe will feature hundreds of performances by DJs and music acts such as N*E*R*D and Chaka Khan. Thousands of fans will have a night they will never forget. And for those of who can’t make it, Diesel fans can take the global frenzy into cyber space through the live broadcast on Diesel.com.
To make the Diesel xXx event truly memorable, some xXx Limited Edition Jeans will be on sale for one day only on October 11 from 10am to 10:30am only at most Diesel stores. After all the jeans, valued at $600, will only cost Ôé¼30 in Europe, ┬ú30 in the UK, $30 in the US, ┬Ñ30 in Japan and $30 in Australia. Guess where I’ll be on October 11th at 10am?! Standing in front of Diesel’s doors! I want those jeans! Who’s going to the New York party?!