Move over Kim Kardashian & Vanessa Minnillo! Jesse McCartney for Bongo Jeans!
Well this is different….. Jesse McCartney is the new face for BONGO jeans brand’s fall 2008 advertising campaign. McCartney is the first male spokesperson to appear in Bongo’s campaign. Past Bongo spokeswomen have included Kim Kardashian, Vanessa Minnillo, Nicole Richie, Kristin Cavallari and Rachel Bilson. Do you think having a guy as the center of their campaign will help them sell more jeans?