On our Radar: Pur Premium Denim


New, and available now at RevolveClothing, Pur Premium Denim is on our radar. Created by a woman, for a woman–Pur seeks to infuse a new feel to the world of denim, femininity. The designer, Hae Yong, professes to know nothing about anything else, except for clothing. How refreshing after all the celebrity designers attempting to do fashion lines these days!

Pur has two basic fits, the Scarlett – which is designed for the more petite girl, with smaller hips and thighs (think fits like Frankie B.) and the Bardot – for the girl with a little more booty (think fits like 7 for all Mankind, Citizens of Humanity or Paige Premium). They come in skinny, slim and flare leg cuts. Also Revolve has their exclusive sailor wide leg style. The base for Pur’s denim is mostly Spanish and Italian denim with 98% Ring/Ring yarn and 2% Lycra. Find out more at PurPremium.com





  1. I like the concept, but the fit (on all those models at least) really doesn’t look flattering…