April, 2008

HAPPY EARTH DAY!

I’ll be the first one to admit that denim trends move so quickly that I can barely keep up at times.  This past year alone we’ve all experienced the skinny leg, the wide leg, high-waisted denim and even colored denim.  With all these crazy trends you can never be too sure what trends will have staying power.  So what’s a person to do?  No need to be blue, in honor of Earth Day today – why not go green?

Eco-Friendly denim is good for the environment for several reasons: it’s easier to dispose of when you want to get rid of your old denim, and the dyes are safer for the earth. During my quest to find environmentally conscience brands, I found this great guide about how to recycle your old denim.  Here are some truly amazing environmentally friendly brands that I want to share:

J Brand Green Label.  These jeans are not only environmentally friendly, but they come in a super cute organic tote bag. The bag features tips on how to live a more environmentally conscience lifestyle.  Sounds like a great idea, people need to how to change their lifestyles and not just what they wear.  J Brand Green Label Monroe jeans, $227 at Singer22

James Jeans’ use four eco-friendly denim techniques: they use only 100 percent organic cotton, organic dyes to color their jeans, natural latex to keep them waterproof, and organic olive leaf extract used during the finishing process.

Greencaste by Earnest Sewn is using techniques like air-drying jeans, replacing detergents with natural surfactants, and eliminating all resins from the 3-D finishing process.

Levi’s, Hollywood’s new ‘it’ jean, have come out with a new Eco line. Levi’s with the lowercase “e” are made from 100 percent organic cotton and recycled buttons, rivets, and zippers.

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