April, 2008

We previously reported that several L.A. boutiques had dropped dVb denim, which turned out to be untrue, but now even Forbes.com is supporting that story, along with the fact that dVb denim is being dropped to the bargain basement stores, and their prices slashed. Maybe there is some truth to this. To those of you with a Loehmann’s near you, can you confirm or deny?

LONDON – Victoria Beckham’s pricey denim line has reportedly been demoted to less than posh surroundings.

Since hanging up her microphone, the Spice Girl has moved into the bitchy world of fashion, drawing on her “classy” image to become a top celebrity designer.

But her aspirations appear to have taken a hit. According to the British paper The Daily Mail, her dVb jeans have been axed from L.A.’s exclusive boutiques and are now being sold for knock-down prices in bargain-basement stores like Loehmann’s.

It is not the first time that Victoria’s attempts to appear high-class have been undermined by associations with the tacky.

The wife of soccer star David Beckham got her footing in fashion in 2004 by creating a line of casual wear with the denim brand Rock & Republic. After she struck off on her own with her dVb line, she was hit by sniping that she uses low-quality materials for her jeans. Read More >