Models Adriana Lima and Karolina Kurkova unveil the new Biofit Uplift Bra at the Victoria’s Secret Store on March 4, 2008 in Los Angeles, California. Ms. Lima is wearing a pair of J Brand’s Love Story jeans in Bayou wash. We’ve yet to I.D. Ms. Kurkova’s jeans – anyone know what they are? The J Brand jeans Adriana is wearing have been all over celebs lately – adding that to the must buy list! And by the way, wouldn’t it have been more effective to actually WEAR the bras in an unveiling photo shoot? Just a thought. As it is now, we have no idea how this bra even looks on!