Editor of the blog, Liane and Director of HonestForum, Dave met up in freezing New York City during Fashion Week and hit up Atrium, a really cool denim shop in Soho. We met one of the sales staff there who wore a pair of raw denim Nudies that he’s had for 5 years and only washed a few times by hand. They looked really cool, makes us want to try a pair! This is definitely a shop to check out if you are ever in Soho!
Archive for February, 2008
In New York City during Fashion Week
Published by February 7th, 2008 in Raw Denim Jeans and nudie. 10 CommentsCelebs attend the G-Star Fashion Week show…
Published by February 6th, 2008 in Celebrities in Designer Jeans. 3 Comments
Check out this picture of actress Heather Graham in a see-through top at the G-Star Fashion Week Fall 2008 show…hmm. The denim skirt and the boots are cute, but wow – we were just in New York City and it was FREEZING. The see-through top with black bra seems very Madonna in the 1980’s to us.
Also, Heather Graham and male model Tyson Beckford in the front row, and celebs Rebecca Gayheart and Eric Dane attend the G-Star show.


Photos courtesy WireImage.com
Celebs in Denim: Adriana Lima in Gucci jeans
Published by February 5th, 2008 in Celebrities in Designer Jeans. 2 Comments
Now THAT’s what we call designer denim! Victoria’s Secret model Adriana Lima rocks a pair of Gucci jeans at the Victoria’s Secret Super Bowl VIP Salon. Click here to check out more pics of the Victoria’s Secret models in their denim!
Earnest Sewn gets new financial backer, sets its sights to expand.
Published by February 5th, 2008 in Uncategorized. 4 Comments
Interesting article from WWD.com. Take note of the last sentence of this article – that is a pretty bold statement to make. Do you think they can make it happen?
NEW YORK — Premium denim label Earnest Sewn is setting its sights on expansion after securing a new financial backer and putting together a management team.
An investment group led by Brian Cytrynbaum, owner of Majestic Mills, has made a “significant equity investment” in the brand and is looking to grow the wholesale business, expand product offerings and open signature stores at home and abroad. In 2007, Cytrynbaum’s investment group acquired a stake in Link Theory Holdings Co., owner of the Theory, Helmut Lang and Rosner labels.
Michael Press took over as president last week from founder and designer Scott Morrison. Press is a denim-industry veteran who was most recently vice president of sales at Paige Premium Denim. He began his career in 1987 at Diesel and has worked with brands such as Big Star and AG Adriano Goldschmied. Continue reading ‘Earnest Sewn gets new financial backer, sets its sights to expand.’
Rock & Republic at Fashion Week 2008
Published by February 5th, 2008 in Rock & Republic Jeans. 3 CommentsRock & Republic’s Fashion Week 2008 show in New York City was filled with mostly black and purple designs…which are gorgeous of course, but we were a bit dissapointed to not see ANY denim in the photos. Isn’t denim what they were built on? Guess they really are trying to diversify into other areas.


watch the video of the show

We like that Miss Sixty actually featured lots of denim designs in their Fashion Week show, which took place Saturday. We just hope the last picture below does not mean acid washed jeans are making a comeback. Do you see Miss Sixty being a hot brand again in 2008/2009 in the denim world? Above are Actress Anne Hathaway, actress Chloe Sevigny, actress Ashley Olsen, actress/designer Milla Jovovich and actress Paula Patton in the front row of the show.





Photos courtesy WireImage.com
It warms our hearts to see Victoria Beckham consoling and hugging this crying girl at a promotional event for her DVB denim line at Saks Fifth Avenue in Boston. Not sure why she was crying, but its nice to see Posh showing some emotion on camera.



source: SocialiteLife
Celebs in Denim: Paige Davis in Joe’s Jeans
Published by February 4th, 2008 in Joe's Jeans. 1 Comment
Check out the most recent ad for TLC’s Trading Spaces – featuring Paige Davis in a pair of Joe’s Jeans! She looks hot and we love the new ‘do! Although we would not “trade spaces” wearing our favorite Joe’s Jeans - and risk paint spillage?! No way! Can anyone I.D. the wash of these Joe’s?





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