Interview with Posh on denim & more!


Last week, the Chicago Sun Times caught up with Victoria Beckham to get her take on fashion, her favorite things and bringing her family to the States. Check it out!

Q. Why did you decide to launch a denim line?

A. I’ve always collected denim and I could never find a pair of jeans that fit me particularly well. As a woman you want something that fits relatively tight on the leg but big enough on the waist. These are incredibly simple and basic — you can wear them with flip-flops or heels.

Q. What about sunglasses?

A. I love sunglasses. If you have the right pair of sunglasses, you can make even the simplest outfit look very cool. I wear them all the time. But it’s mostly because I’m up all night with my children, and they can hide a multitude of sins.

Q. Do you have any favorite items in the line?

A. I like all the big sunglasses. My favorites at the moment are the red aviators. In the jeans, my favorite is the skinny flare — it’s skinny on the leg and then it juts out into a big flare. For me it’s a very progressive style.

Q. What can people expect at the autograph signing?

A. I’m just hoping to meet as many of my fans as I can. I will be there for as long as it takes to sign everything.

Q. What’s playing on your iPod?

A. A better question is what’s NOT playing on my iPod. Cruz [Beckham’s 2-year-old son] has hid my iPod and I can’t find it. But normally Mary J. Blige, Keyshia Cole and old Madonna from “The Immaculate Collection.”

Q. Do you have a favorite TV show?

A. “Project Runway” [Beckham just served as a guest judge for the finale] — because it shows people how hard you have to work to be a designer. Also: “Marc Jacobs & Louis Vuitton,” a Sundance Channel documentary.

Q. What do you think about Chicago?

A. From what I understand, Chicago is a very fashion-conscious place. I also hear it’s very cold.

Q. Have you read anything good lately?

A. I’m not reading anything right now because I’m so busy with the Spice Girls. Normally I’d go see a lot of the shows during Fashion Week, so now I’m on the Internet on a lot checking them out.

Q. How do you compare living in the United States to England?

A. I love America. Myself and David have always said we love how patriotic people are here. It’s a great place to bring up children, and I can’t see us leaving at any point in the near future. It’s our home now.

Q: How would you describe your style?

A: I have a very European sense of style because that’s where I’m from. My style is relatively simple. When I was designing my denim I wanted jeans that were simple but flattering and a great shape, something that makes a woman look and feel great. A lot of the things I wear are very timeless. I wouldn’t say I’m fashionable. I don’t care if something’s fashionable. If it looks good that’s good enough for me. It’s not always about spending lots of money. You can mix and match things up.

Q: The price point on your dVb jeans is fairly high. Tell me about that.

A: Lots of jeans are that price point. We’re not way above everybody else. The more expensive dVb jeans are the ones with embellishment on the back, the crystals and the handwork. We use the best-quality Japanese denim. These vintage jeans are all hand-finished. [Interrupting herself as son Romeo thrusts a picture of a snowman on her lap] ÔÇö Thank you, sweetheart, that’s gorgeous! ÔÇö When you’re doing something of a certain quality it costs more so you have to charge more.

Q: Are you going to wear them on stage tonight?

A: No, I’m not. I would love to be able to, but the reason we went with Roberto Cavalli is, obviously, we are the Spice Girls, we have to have lots of color, lots of glitter. You’d wear something different on stage than you’d wear in real life.

Q: Real life crazy now?

A: It’s crazy but I love it. In two weeks time I’m not going to be doing Spice Girls anymore. My passion is fashion. My dVb line is in the best stores in the world. It’s been very busy but it’s been fun at the same time. I’ve had my family around me. I’ve had my children with me. I’ve made the best of a phenomenal experience.

Q: People talk about how in photos you rarely smile. Why is that?

A: I’m a miserable cow. [laughter around her] At the end of the day, I have a very dry British sense of humor. I’m very aware of what people say. If I paid attention I’d probably be sitting in the corner of the room sobbing. That’s just the way I look in pictures. That’s me. I don’t pretend to be anything that I’m not. You get to see the real me when you meet me. I have a very dry sense of humor. I’m just not the kind of person who’s going to stand on the red carpet and do a big cheesy grin. That’s just the way that I look. You know, I don’t focus on being famous. For me, having fame has given me the tools to do what I love to do and what I’m passionate about. I don’t thrive on being famous.

I have created this brand which I am passionate about. I love it when I can sit and work behind the scenes and create. I have a new fragrance coming out in September, this will be my third fragrance. I’ve been involved every inch of the way. Everything I design myself for myself. I have a menswear collection, which is out at the end of the year, which was inspired by my husband. I don’t care too much about what people think.

Q: Is fashion your greatest gift?

A: My greatest gift is fashion. Being successful in music, which I’m very grateful for, has given me the tools to do something that I’m really good at. I have so much fun with the girls on stage. I really do. It’s been a wonderful experience and to have my children see me do that. But then you wake up one day and you actually recognize something that you are really actually good at, and I’m really confident with fashion. I have a long, long way to go yet, I really, really do. But I’m passionate about it.

Q: So this is just the beginning?

A: This isn’t just a licensing deal for me. I’m incredibly involved. I’m going to have a lot more coming out. I don’t want to rush anything because I want to have that control. I would still like to be doing this in 20, 30, 40 years time. I’m not just in this for a quick buck. If I was I would have done it in a different way.

Q: How do you stay so slim?

A: I’m running around after three children all day. Last night we all slept in one bed. It was like the scene out of “Cliffhanger,” I was hanging off the edge.

I’m very health-conscious. I eat lots of fish, fruit and vegetables. I don’t eat junk food. I’m healthy. We like to eat as a family. We’re a relatively sporty family. But I don’t go to the gym, I don’t have time to go the gym, though I would like to start.

Q: Can you tell me about what you’re wearing?

A: These [gray] jeans are my skinny flare. This is what I wanted with the jeans ÔÇö I didn’t want anything overbranded, anything that screamed my name because I’m very aware of the preconceptions when you come from a pop group, and I wanted these to be different from other celebrity lines. I consider myself different because this is my main job. I’m not a singer or actress who’s just doing a licensing deal. Umm, these are smart, you could wear them with flip-flops and a T-shirt in summer, or paired up like this with my Donna Karan jacket and [Christian] Louboutin [leopard] pumps. [Interrupting herself as Romeo gives her a business card with his name printed on it] ÔÇö Thank you! That’s neat writing! Thank you! [Romeo answers: It’s your Valentine’s card.] Thank you, thank you! ÔÇö I think, they’re just a really good shape. And I’m starting to work with different types of denim that give a more tailored feel. The vintage ones are actually my favorite, they look like proper vintage jeans, not like they’ve just been pulled off a production line. They’re all hand-finished.”

You can read more about Victoria Beckham’s denim line and more at