Be comfortable in your genes…and your jeans.
Rather than wondering, “Do I look fat in these jeans?” why not “be comfortable in your genes”? That’s the message of the 20th annual National Eating Disorders Awareness Week, which runs through Saturday. The group encourages men and women to cultivate a healthy body and body image.
As part of the effort, Paige Premium Denim is selling denim and silver bracelets engraved with the “Be Comfortable in Your Genes” message, available for $25 at EmbraceYourGenes.org. All proceeds go to the National Eating Disorders Association.
True Jeans, an online jeans store, is offering a 20% discount for orders over $100 through March 31. Just enter MYGENES in the promotion code at checkout. True Jeans will donate $20 to the National Eating Disorders Association for every order.
Our question: Paige Premium Denim has recently begun carrying up to size 34 in jeans for women, about the equivalent of a size 14/16 dress size. Do you think Paige offering jeans in bigger sizes is healthy for women’s body images, or is encouraging women to embrace being a size 14/16 a health risk because that’s typically considered to be overweight? Are we embracing the fact that America is getting heavier, or are we still too obsessed with being model thin and thus encouraging eating disorders?