SHOWS ARE WORTH GOING TO AFTER ALL: What does turning up at a fashion show get an actress beyond a free dress, glass of Champagne and gift bag? Well, maybe an ad campaign ÔÇö just ask Kate Bosworth, who landed the job for Calvin Klein Jeans after she attended the spring show for Collection in New York in September and cohosted the postshow dinner for Francisco Costa. “She’s so loyal,” said Malcolm Carfrae, senior vice president, global communications. “After the show, she came and met with virtually everyone [at Calvin Klein].”
For her part, Bosworth said that “to be featured in a Calvin Klein Jeans campaign, with its history of iconic imagery, is very exciting for me.” While the actress appears regionally in China for Coach, this is her first global campaign…”
We love Kate’s fresh look for CK! She looks amazing in the ads!