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Chip & Pepper team up with JcPenney

11.05.2007 Posted in Uncategorized by Liane
« Ebay Matchup!
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c7p1 Chip & Pepper team up with JcPenney

This is news from earlier this year, but we just found out about it and didn’t know – so we thought maybe our readers hadn’t heard the news yet either!  JcPenney has recently teamed with denim designers Chip & Pepper to create a new line called C7P, a brand aimed at juniors and for a price tag far less than Chip & Pepper’s original denim line.  Priced at just $40-50 a pair!  Has anyone tried them yet?  And will this help or hurt the brand’s image overall by teaming with JcPenney?  Personally, their line looks a little to Abercrombie to us, and we are not crazy about the pocket designs either, but maybe the teenyboppers will like it.

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Comments

2 Responses to “Chip & Pepper team up with JcPenney”

  1. lauriebell says:
    November 7, 2007 at 2:24 pm

    This is going to potentially ruin an already struggling brand’s reputation. Unless, of course they are changing their target market.

  2. mgoose says:
    November 8, 2007 at 3:44 am

    I agree, anytime a former premium brand has gone into department stores like this, it kills the brand, which is unfortunate, because I do like a pair I have, and even was looking at some others.

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