Chip & Pepper team up with JcPenney

c7p

This is news from earlier this year, but we just found out about it and didn’t know – so we thought maybe our readers hadn’t heard the news yet either! JcPenney has recently teamed with denim designers Chip & Pepper to create a new line called C7P, a brand aimed at juniors and for a price tag far less than Chip & Pepper’s original denim line. Priced at just $40-50 a pair! Has anyone tried them yet? And will this help or hurt the brand’s image overall by teaming with JcPenney? Personally, their line looks a little to Abercrombie to us, and we are not crazy about the pocket designs either, but maybe the teenyboppers will like it.

2 Comments

  1. This is going to potentially ruin an already struggling brand’s reputation. Unless, of course they are changing their target market.

  2. I agree, anytime a former premium brand has gone into department stores like this, it kills the brand, which is unfortunate, because I do like a pair I have, and even was looking at some others.