Check out this interesting article from the UK about designer sizing. Do you notice this in certain brands? Truth be told, we do love a store who’s size 4’s we fit into instead of a 6! Do you notice this as much in designer denim brands?
Also check out a discussion about vanity sizing in the forum.
Honestly, I think this is one of the best selling techniques they’ve come up with so far. All of us would like to think we’re smaller than we are!! It makes buying denim a bit harder, though, since there’s so much variation between brands.
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